There are two reasons to invest in data, and most organizations have only committed to one of them. The first is protection: making sure the data is accurate, consistent, and trustworthy enough that compliance reports hold up under scrutiny, quality metrics reflect what is actually happening on the floor, and the right information reaches the right people when it matters. That is the defensive side of data, and it keeps you out of trouble.
The second reason is improvement. Once you have data you can trust, what you do with it matters just as much. Spotting trends before they become problems, allocating resources based on evidence rather than tradition, adjusting your approach when the numbers tell you something is not working: that is the offensive side, and it is where most departments fall short.