Where are hospitals advertising now?

I find more hospitals with blogs every week. One that I enjoy reading is https://runningahospital.blogspot.com/, started by Paul Levy, President and CEO of Beth Israel Deaconess Medical Center in Boston.

I have also  found many hospitals on twitter. One example is https://www.twitter.com/sierra-view, a great hospital I worked with, and another is https://twitter.com/mayoclinic, the Mayo Clinic.

More than ever we need to us social media and the internet to advertise what we do and how we are different and better. A recent survey shows that internet advertising has overtaken newspaper, and I want you to be aware of this if you have not seen or heard this. Take some time and read the whole report and see what you can do to stay current. Television is not far behind…

 

Internet Overtakes Newspapers As News Outlet

Pew Research Center

The internet, which emerged this year as a leading source for campaign news, has now surpassed all other media except television as an outlet for national and international news.
Currently, 40% say they get most of their news about national and international issues from the internet, up from just 24% in September 2007. For the first time in a Pew survey, more people say they rely mostly on the internet for news than cite newspapers (35%). Television continues to be cited most frequently as a main source for national and international news, at 70%.

 

Internet over Newspaper

With over 27 years in Healthcare Environmental Services (ES), I lead with a belief that attitude drives outcomes. As a Regional Director at MultiCare Health System, I oversee multi-site ES operations with a focus on people-first leadership, infection control, and operational excellence. I champion a Positive Mental Attitude (PMA) not as a slogan, but as a leadership principle. I believe positivity is contagious, and as a leader, I set the tone. Through consistent, uplifting communication, I create environments where ES teams feel empowered to be helpful, proactive, and proud of their impact. For me, development is a choice, and I invest in training, huddles, and coaching that energize teams, helping them thrive in their current roles and grow toward what’s next. My approach to high standards isn't theoretical, it's practical. Just like we notice when a hotel room is clean and fresh, patients and families immediately sense a space that’s been cared for. Through standardized protocols, team accountability, and a shared mission, I help create clean, safe, and healing environments that directly enhance patient experience and staff well-being. It's a privilege to lead teams that play such a vital role in the patient journey, and to help elevate the perception and performance of ES professionals across our system.

What do you think?